Just like the ebb and flow of the tide, our obsession with measuring time and striving for more of it, is itself timeless. It is one of our most distinctive traits as humans. Time... we say that we waste it, keep it, spend it, save it, or even lose it, but we never feel that we have enough of it. Sometimes it just rushes by when at other times it drags or even seems to stop. Priority has learned after twenty years of teaching time management skills to over a million people, that while everyone feels they have a time deficit, it is in fact the one resource that we all have in equal amounts. Every day each one of us gets 86,400 seconds deposited into a time bank, and by midnight it has all gone. Unlike money, you don't get to save it for the weekend or for retirement. You have to literally use it or lose it! Don't wait until January 1st to make resolutions to be a better time manager and have a balanced life - act now!